On 20 January 2022, UNIDO organized a virtual B2B event “Promoting Trade of Sesame Products between Sudan and International Market” for 24 Sudanese exporters of sesame products, to facilitate their business linkages with 27 international buyers from Japan, South Korea, China, Italy and Middle East through one-to-one bilateral business meetings.

The event was in close collaboration with the Japan External Trade Organization (JETRO) and the China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA), as well as UNIDO’s Investment and Technology Promotion Offices (ITPO) in Japan, South Korea, Italy and Germany, to promote Sudanese exports to those pivotal international markets of sesame products.During the event, representatives from Sudanese federal and state governments, private sector, and foreign and international organizations presented key issues pertaining to sesame production and quality compliance and their efforts to ensure business sustainability and streamline quality trade flows into international market.

The B2B is one of the key activities under umbrella of the UNIDO project “Upgrading the Sudanese Sesame Seeds Value Chain”, funded by the Standards and Trade Development Facility (STDF) and being implemented jointly by UNIDO and the Food and Agriculture Organization of the United Nations (FAO). The project aims to support Sudan’s sesame seeds export to international market through enhancing the quality compliance capacity of various value chain actors, strengthening the capacity of the conformity assessment and establishing a traceability and export control system.

For further information contact Cong WU (c.wu@unido.org).